ABOUT US

ABOUT RUFF

Why the name RUFF? It’s the sound our dog makes.

Born in Melbourne, Australia, in August 2026 and weighing in at 280gsm, Ruff Studios is an Australian menswear label founded by husband-and-wife duo Ryan and Francesca.

Built while Francesca was pregnant with their first baby, Ruff combines her years of experience building a successful womenswear brand with Ryan’s long-standing interest in men’s fashion.

It began with a shared idea: we’re not here to reinvent the wheel, we’re here to make it intentional.

Our approach is simple: high-quality menswear at a considered price, designed to feel good, be worn often and earn a place in your wardrobe.

We’re interested in good clothes, good design and getting the details right.